Key takeaway: Including a headshot of the sender does a lot to create a personal touch to the email, making the reader feel more comfortable and familiar with the conference. What makes an email exceptional? Types of events email marketing worth using. tactics that companies use to effectively supplement their overall event strategy. In fact, studies show that 40% of marketers believe email marketing to be the most effective channel for event promotion. Social Media Marketing World does this well by including both a link and an image in their email signatures, making it simple and streamlined for readers to reach the registration landing page. Key takeaway: Go above and beyond by providing resources to the reader to ensure there is the least amount of friction during the purchasing process. This is a great example of a multi-event invitation. You may never know if they still remember you or not. There are so many great things going on with this email that they need to be listed: The combination of all of these email marketing best practices creates for a memorable and captivating piece of content. 20 Exceptional Event Email Marketing Examples, What makes an email exceptional? What makes an email exceptional? Taking this into account, this list was created to serve as a source of inspiration for your future campaigns. Campaign that gives solutions. It’s a proven strategy you can’t do without. This prevents the button from being buried with the rest of the email content and instead immediately catches the reader’s attention. Invision does an amazing job of making sure their “Register Now” button stands out from the rest of the text. Yes, it’s going social again! Be focused and singular in your message so the reader remembers the email. 4. The Web Summit does a great job of making the countdown the largest part of the email to maximize its effect. If you need to communicate a lot of information in one email, organize the info in a way that is still easily consumable for the reader to ensure a quality experience. Go live. Thus, the button that leads them to the other page is very important. Events -- whether they are in-person or online (such as webinars) -- are a great marketing tactic to raise awareness and involve your supporters. See more ideas about email marketing campaign, event invitation, best email. Most times it is best to adhere to basic, fundamental principles of good email design. Wrap Up. Key takeaway: By creating an email campaign dedicated to an event application process, readers will understand your event to be of high standards and thus want to attend even moreso. This helps to maintain a high level of engagement and lets attendees know that your event marketing team is still working around the clock to ensure an exceptional event experience. Check out these tips on planning a crypto conference as well as key takeaways from other large crypto events. Email marketing is still seen as one of the most effective ways of promoting an event – however, a series of promotional emails that have not been thought through properly could run the risk of making your campaigns look monotonous and uninteresting. 30 Best E-commerce Email Marketing Examples: 1. But there’s one big challenge. . These campaigns work well because each email is centered around a single offering, keeping the message concise and focused. Now Go Rock Your Email Marketing. Gathering as many early registrations as possible is key. Review our cookie information to learn more. The Email Design Conference does an amazing job of informing readers where their events take place by using three separate globes to represent each location. Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. Because WWDC attracts top developers from around the world, the email speaks to them in their language, turning the. As made evident in this email example from Collision, using a well placed GIF could be just as if not more effective than using images. To set up reminder emails for an event, you’ll need email marketing automation software such as Automizy. The Saastr Conference always has much to offer so it was difficult for them to keep their email brief. In order to convey a message that the reader will remember, make sure your intention is clear and deliberate. You may have composed an email invite for an event or two in your time. How to implement: While hosting an event can be expensive and time consuming, there’s no better way to get face-time with prospects and create a relationship than event marketing. Email signatures are a key piece of real estate. “Put me down as a maybe.” “I have to check my calendar.” “I don’t know, I’ll let you know.” Classic responses to an event invitation. Key takeaway: GIFs are a great example of dynamic content that keeps the reader interested. Social Media Marketing World does this well by including both a link and an image in their email signatures, making it simple and streamlined for readers to reach the registration landing page. If you’re ready to give it a shot, start your free trial now: Or, start a free 14-day trial. One of these core principles is maintaining a consistent color scheme. More specifically, what makes an event registration email stand out from the rest? And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to … Here’s a summary of the key takeaways: When you send a special offer, make sure you segment your lists first. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. Schedule dates and times to send automated invitations, reminders, confirmations, and more. Don’t limit yourself to only still images. Speaker features—It’s always helpful to put a face with a name! Remember that an email does not end with the concluding sentence. When it’s a serious business event you want to use very polite language and simple design, whereas you can shine when designing a party reminder and show off how creative you are. The message is startlingly simple, but it includes all the information that a registrant needs.. This is a great example of how the Zoomtopia team went the extra mile to make it as simple as possible for prospects to register for the event. Complete event website. Use simple wording to express gratitude towards them. These emails should be simple and direct in their message, as shown in the example from Google. Similar to our previous point on creating a sense of FOMO, making your conference exclusive by including an application process can help to drive more interest in the event. Because WWDC attracts top developers from around the world, the email speaks to them in their language, turning the event invitation into a command prompt. Orbit Media made sure to include a sign off photo which gave the message a nice personal touch, making the reader feel as if the message was written specifically for him/her. Look for some of the best event email marketing examples in other resources. B2B email marketing: 16 examples to put you on the right track. How important is event marketing? The main takeaway from this example is that Apple clearly understands their audience, so much so that this email essentially becomes an inside joke. As mentioned in the previous example, email campaigns should not be limited to the pre-event time window. Content Marketing World. Key takeaway: Use every available space in the email to promote the event. Most times it is best to adhere to basic, fundamental principles of good email design. Let’s look at the some of the core lessons we can take away from these email marketing examples: For more tips, check out this event email segmentation guide or click the button below for a comprehensive ebook. By creating a list of fun facts as opposed to long paragraphs, the email keeps the reader’s attention while communicating the necessary information. Then, at the end is a well-designed CTA graphic: ... Now Go Rock Your Email Marketing. Before you know it, you have subscribers dropping out or unsubscribing. Include only three sections within the email and keep each section clear and concise. It specifically targets potential customers and is both cost-effective and environmentally friendly. A thumbnail like this will help to pique the reader’s curiosity, urging them to press play. For larger conferences, one of the best assets to show off is the lineup of speakers. About the Author . If it feels like you live in your inbox all day, well, you might be right. In this post we provide 13 small business email examples for various marketing activities, and create a template from each example, to equip you for quick and effective email marketing. Oftentimes, emails can feel impersonal and automated to the point that we forget that another human being created and sent the email. GIFs are a great example of dynamic content that keeps the reader interested. In this example, the thumbnail is of the keynote speaker, Michael Agaard, very passionately pointing the reader. This brilliant display of brevity and conciseness makes for a smooth and memorable experience for the reader. Try to include no more than three separate sections within an email to ensure conciseness and simplicity. Coindesk did this successfully by promoting their 2018 Consensus conference while attendees were at the 2017 conference. The data shows that email will continue to play a very important role in the event organizer’s promotional strategy. This list of examples thoroughly breaks down the email marketing tactics that companies use to effectively supplement their overall event strategy.. But have you ever wondered what elements of an email invite compel people to convert? We all need inspiration to do our jobs better. Plan to send an event marketing email several times. This is a great example of how the Zoomtopia team went the extra mile to make it as simple as possible for prospects to register for the event. Event invite campaigns are an incredibly important part of your event promotion and planning. Looking to host a crypto or blockchain conference? Emails like this one that help to drive. We’ve outlined what they did well and offered some advice on how they could be improved, with the goal of giving you some ideas you can apply to your next event invite email to increase ticket sales and attendance. By using the tips, tricks, and examples in this article, you’ll be able to create beautiful email designs that anyone would be delighted to see in their inbox. In this post, we’ve pulled a few invite emails taken from our email design gallery and analyzed them for conversion. If you feel your event brand and value proposition is strong enough, dedicate an email campaign that informs potential attendees about the application process. Also, you can … 10 of the Best Email Marketing Campaign Examples You’ve Ever Seen Reading Time: 5 minutes. Oftentimes, emails can feel impersonal and automated to the point that we forget that another human being created and sent the email. This could be a page or website specific to the event, or if you don’t have a site for the event, use an EventBrite page. This will familiarize your attendees with the event content. One way to further entice the reader to press play on the video is to have an engaging thumbnail image. Personalize communication with over 40 mail-merge fields. In fact, 40% of event marketers swear by it, stating that the most beneficial channel for promoting an event is email marketing. My question is based on open rate, currently, I am doing Email Marketing (sort of service marketing) but I am not getting leads through emails so can you tell me how can I approach my readers and secondly, my email going into a SPAM folder. You can manage your cookie preferences at any time. The examples we picked out represent some of the best email marketing practices for promotional emails. Although it’s hard to find great templates, you can still look for some ideas. This kind of transparency and accountability shows attendees that the events team is fully committed to creating an incredible event, leaving a positive impression that could very well lead to registrations for next year’s event. And email is a great channel to get the word out about those events so that they are well-attended. June 7, 2018. Key takeaway: Taking risks, as long as they are aligned with the event brand and message, can help to make your email stand out from the rest. I’ve collected 19 inspiring event invitation email template examples to help you come up with your own event email template, content and design. Discover more top-notch email samples for your invitation design at GEVME. The cornerstone of all the promotion efforts is the event page or website. B2B email marketing strategy Email marketing segmentation B2B email examples B2B email marketing success Human touch. Early on in the registration cycle, launch dedicated email campaigns to promote the early bird ticket sales. For event marketers, email is an integral part of the overall strategy. Emails can and should be sent out while attendees are enjoying the event. Go above and beyond by providing resources to the reader to ensure there is the least amount of friction during the purchasing process. Even though we have all kinds of social media platforms to create events and send invites, sending personalized emails to each of the attendees and requesting their RSVPs or registrations is still one of the best ways to increase your event’s attendance. So if you’re not already taking advantage of its power, now is the time to incorporate it into your marketing strategy. And email is a great channel to get the word out about those events so that they are well-attended. An event invitation email is an integral part of event marketing. You can find them here. the 3 key elements of an effective value proposition, Get our guide to Designing High-Performing Email Campaigns and make every email you send a success.Â. Examples of emails. Email Templates for Marketing and Sales. To make sure your emails stand out, take some risks in regards to design. : If you need to communicate a lot of information in one email, organize the info in a way that is still consumable for the reader. A subscriber needs to opt-in to your email campaigns. 10 of the Best Email Marketing Campaign Examples You’ve Ever Seen Reading Time: 5 minutes We all need inspiration to do our jobs better. Fun pops of color that maintains visual interest throughout the email. We all know attendee satisfaction is key to event success, but how do we measure it? Email very obvious in its intention is clear and concise be limited to the email to constantly inform and with! 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